consideration; deliberation; brain storming
and much more, I have finally decided on my
brand name and logo design.
Early on in the development of this project,
some ideas for the website branding came to
mind - see Semester
1 Research website - Week 12. However, in
order to make the branding and logo memorable,
it needed to have strong, but funky and ultra-modern
styling, with bold colours; following the same
style of the overall design. Continuity between
site, brand and logo was paramount to the success
of each in their own right.
Street Wise logo is a hybrid of samples created
during Semester 1 - Innovation & Concept.
It is simple, basic but I think effective and
fits the nature of the project.
Let me explain:
The four cubes represent different paths or
cross-roads in life. The 's'
is you, the student. The layout is symbolic
in that it depicts the cross for medical facilities
and so on.
Who do we turn to in life for help? Which path
should we take? What happens when we come to
a cross-road. Do we move on or stop to think?
Or do we take two steps back to guage the situation
of a design book recommended by Chris Murphy
became an invaluable source of inspiration and
ideas. Dos Logos brings together nearly 3,000
signs of the modern era from a multitude of
designers and companies from numerous countries.
This is a truly exceptional book and justly
considered one of the best buys of the year!
It took several days to scan through the entire
book properly and it provided some ideas to